On July 13, 2014, Germany became the champion of the soccer world, winning the World Cup for the fourth time, defeating a rugged Argentina team with Lionel Messi as its star.
Germany’s surge through the tournament — undefeated in seven games with only a tie with Ghana. It was the result of 14-year rebuilding programme that began in 2000 when soccer was at a low point in Germany’s vaunted history.
Here are five lessons that business leaders can learn from the German soccer experience that apply to running business.
1 -The team is more important than any individual
This maxim was evident throughout the tournament as Germany prevailed over such extraordinary individuals as Lionel Messi and Cristiano Ronaldo, holding both scoreless. The German victory was definitely a team effort, thanks to the coaching of Joachim Löw, who took over in 2006. Germany was such a well-unified team that FIFA could not single out one player as MVP, so it gave the award to a disappointed Lionel Messi. Is your organisation truly a team effort, with the leader as coach, not director, or is it directed from the top? If the latter, one will never get the best efforts from team-mates or enable them to develop fully.
2 -Develop a broadly-based cadre of emerging stars for the long-term
They deserve credit for producing such great players as Thomas Müller (24), Mesut Özil (25), Toni Kroos (25), Jérôme Boateng (25), Mats Hummels (25), and Benedikt Höwedes (26) as well as Götze and Schürrle. Business leaders need to think less about immediate succession plans and more about long-term development of outstanding future leaders. That takes intense work with young leaders in their twenties and thirties who will have the breadth and depth of leadership experiences to be prepared for top-level assignments.
3 -Rely on veterans, but give emerging stars their chance to shine
Unlike Klinsmann who dropped Landon Donovan, America’s all-time leading scorer at age 32, Löw moved 36-year-old Miroslav Klose, Germany’s all-time leading scorer into the starting lineup, for the final two games. He responded with the winning goal against Brazil, making him the leading goal scorer in World Cup history. Yet when Germany desperately needed a goal with the clock ticking down, Löw called on young Götze, who responded with the goal that won the Cup. All too often, business leaders fail to take risks on their best young leaders by giving them the big opportunity to step up in the most challenging situations. An exception is former Novartis CEO Dan Vasella, who promoted two leaders in their thirties to run the company’s most challenging divisions.
4 -As the coach, position players in their “sweet spot” on the field
The key to leading a business organisation or team is very similar to soccer: the leader needs to ensure that the players are positioned on the field in their optimal positions, where their strengths can be maximised and their weaknesses not exposed. That is what Germany’s Löw did in starting three forwards, while keeping his rock-solid defenders in place. Midway through the tournament he made a key tactical move to get Captain Philipp Lahm back to his “sweet spot” at left defense, moving Bastian Schweinsteiger to centre midfield, which strengthened both positions. Business leaders need to ensure they get their key leaders into the right positions so their strengths can be fully utilised.
5 -In building for the long-term, one must win today’s game
Business leaders often complain about the pressures of quarterly earnings reports while they are investing for the long-term. Every great soccer coach knows one has to win today’s game to have a shot at building for the long-term. As well as Germany has done in developing its cadre of talented players, it still had to beat Argentina to establish its success. Had it lost in a shootout. It is the same for companies: performance matters. But the key is not to win a single tournament or have a great year; it is to sustain that performance year-after-year. As in soccer, that is hard to do with new competitors constantly nipping at ones heels. Most important of all, it is essential to invest in people for the long-term, and to know how to use an aging star like Klose and when to trust a young star like Götze.