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Arsenal Sign Record-Breaking Emirates Shirt Sponsorship Deal

Premiership side, Arsenal have announced a five-year £200million extension to their contract with shirt sponsors Emirates in a deal described as the largest in the club’s history.

Emirates, who also own the naming rights to the stadium, will continue to sponsor Arsenal’s shirts and training kit until the end of the 2023-24 season.

The contract is worth £40m a year and continues Arsenal’s partnership with the Dubai-based company which began when the Gunners moved from Highbury to the new ground in 2006.

The deal continues the longest-running sponsorship partnership in the Premier League and Arsenal chief executive Ivan Gazidis told the club’s website it will provide the investment required for them continue to compete for silverware.

‘Our shirt partnership is the longest running in the Premier League and one of the longest relationships in world sport,’ said Gazidis. ‘This mutual commitment is testimony to the strength and depth of our unique relationship.

‘Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased

investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.’

Arsenal have been searching for a new shirt sponsorship deal since June 2017 amid suggestions that Emirates were only interested in maintaining their naming rights on the stadium.

The Gunners were thought to have been interested in separating their kit deal from the stadium deal to maximise revenue but later hit out at suggestions they would end their shirt sponsorship agreement.

And Arsenal have now struck a renewed deal with Emirates, who also sponsor Real Madrid, Paris Saint-Germain, AC Milan, Benfica, Olympiacos and Hamburg shirts.

Emirates have also sponsored Arsenal’s stadium since its opening in 2006 and will continue to do so until 2028. The club’s kit manufacturing deal with Puma, valued at £30million a year, expires at the end of the 2018-19 season.

Commercial revenue at Arsenal has been largely stagnant since they signed up with Puma in the summer of 2013, with the Gunners earning £117.3m from off-field activities and sponsorship compared to the £279.5m of Manchester United.

However Arsenal have moved to address that through a wider range of partnerships, 26 of which are currently listed on their website. Last month the Gunners became the first club to sign a sponsorship deal with a cryptocurrency firm, CashBet.

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